Ali Javed Cheema

evelop and implement comprehensive business plans aimed at achieving shipment volumes, in-market sales, secondary sales, and key distribution metrics such as coverage, hit rate, and call frequency. 
- Execute the Distribution Strategy by ensuring the necessary infrastructure and resources are in place to support business
Provide mentorship and on-the-job coaching to DSRs and Distributors to ensure effective implementation of the Incentive Compensation Model (ICM).
Ensure distributor compliance with PMPKL requirements and manage workloads efficiently to optimize performance. 
- Uphold corporate integrity and values by strictly adhering to PMPKL policies, local and federal laws, PMI Code of Conduct, and Marketing Code.

Sales Strategy & Revenue Growth: Developed and executed robust sales strategies aimed at increasing revenue and profitability within the logistics and supply chain industry.
Cross-Functional Collaboration: Worked closely with the logistics and warehousing operations teams to ensure flawless execution of services aligned with customer expectations and SLAs.
Market & Customer Insight: Analyzed industry trends, competitor positioning, and evolving customer needs to identify opportunities for growth, service diversification, and geographic expansion especially with public sector customers & tenders
Business Networking & Representation: Actively participated in logistics and supply chain industry events and conferences to build strategic relationships, represent the company, and enhance brand visibility.
P&L Responsibility: Held full P&L accountability for the North Region, ensuring financial targets were met while optimizing cost efficiencies and operational performance.
Warehousing Operations Oversight: Led nationwide warehousing operations spanning over 400,000+ sq. ft., focusing on efficiency, safety, scalability, and customer satisfaction.

Sales Execution & Target Achievement
Lead, train, and motivate the sales team to ensure high performance and capability development.
Improve product availability and visibility in general trade and modern trade channels.
Ensure proper implementation of trade terms, credit limits, and stock levels.
Provide feedback to Marketing & Trade Marketing teams on market trends and competitor activity.

Looking after 50 Million business per month as a Key Account Manager for the out of home business in South including tender business & Public sector customers.
Key Customers are Defence forces, KE, McDonald's, KFC, Burger King, Pizza Hutt, PIA pan Pakistan
Internal Audits , Sales Quality Audit , GWP as per KPI's. Market Hygiene , Handling of NCG. Compliance with WHO/Local code of Infant Formula (Training of company & distributor staff). NMLP, Nestle/local Trade terms, Competition commission Pakistan (CCP), Safety, Security and local regulations.
Induction of distributor/Sub distributor infrastructure as per ICP timelines. Ensure effective placement and management of company assets i.e. chillers, Vending Machines (ROIC/ Throughput), Sale Split of Branded Food & Branded Beverage, benchmarking Subdistributor wise etc.
Successful development and execution of function/department OMP

Now looking after Karachi Defence & Clifton worth 80 Million Business per month
Effectively manage distributor/customers and their operations; Sales out, Inventory level, order placement on time, Sales out, inventory level, FMR vs AMR
Retention, Expansion, Yield Per Account, pre & Post Analysis, B2B Dealing
Looking after Key Accounts which includes Zong, PC, Cadet College Hasanabdal and a few more.
Target vs. Actual performance (monthly/Quarterly/yearly) (NNS, RIG, OG, TTS, Numeric Weighted, New cutomers addition, RTM optimization, Effective utilization of NPDMS , Credit in the Market, BMB Updating, POC to POC, DOR/WOR etc)

Achieve assigned revenue targets (GSM, Devices, and Solutions & FS). • Provide training to my team about the product knowledge and give presentations of the same to clients. • Business development experience in Government & Corporate Sector. • Ensure execution of sales pipeline as per described process.
Manage customer portfolio to increase the penetration within the existing customer accounts (up selling). • Efficient use of Telenor’s' USPs as per the customer's requirements. • Efficient use of sales tools. • Optimal use of discounts.
Ensure contract signing of business customers. • Achieve collection (%) for the assigned customers per month.
Executing Channel Wise sales and exploring new channels for Out of home business.
Bid preparation and manage public sector customers specifically

Channel Development & RTM (Route To Market) Volume & NSR: To ensure Secondary pack wise volume and NSR targets are met and suggest new ways to generate more sales. Provide accurate secondary Sales forecast of the area. • Conduct training of Distributor’s staff, pre-sellers and retailers in the assigned area. • Availability Expansion: To ensure new outlets are created and retained as per target and area potential.
SFE KPI's: To analyze SFE KPI's and suggest ways to improve them. To ensure that all data in the sales information systems pertaining to the area is cleansed, validated and updated on a regular basis. • In Outlet Execution: To ensure daily In-Outlet execution is carried out by the team as per PicOS & RED criteria, ensure proper execution of all marketing initiatives in the area.

To achieve secondary target while ensuring the maximum availability of the company's product and execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market.
Increase the availability and share of visible inventory.of all packs in the market
Used the company and distributor resources to establish a cold channel with target allocation and achievement of both by brand and pack wise for extensive numeric and weighted distribution. Supervision of brand activation activities through in and out store shop branding including special Volume Per Outlet enhancement promos, canopies and signage installation, painting and writing.
Managed 7 Distributions as Acting Sales Manager
Initiated and successfully run RED very first time in the CCBPL system in Pakistan

Employee related Expenses deductions/Arrears/Overtime/Inconvenience/canteen allowance. • Conduct training of all functions related to employee engagement and company’s policies. • Social security, EOBI, IGI Insurance, Salary advance, Provident Fund, gratuity & Final settlements.
Monitor & Control attendance leaves, daily /Weekly/Monthly reporting with head office. • Prepare Headcount reports of third party employees.
Assist in recruitment/shortlisting of candidates, manage internship program every year.
Manage, Address and resolve Adherence issues & compliance of company’s policy on day to day basis.

Analyze, monitor and propose improvement in CRO’s & CSR’s KPI. • Motivate team to achieve call center operations objectives. • Ensure compliance of company policies, procedures and SOP’s
Monitor and improve team and call center performance measures i.e. Service Level, Customer Satisfaction, First Contact Resolution.