MAURICIO DELGADO
Digital marketing strategist and consultant
I’m a digital marketing and content professional with over sixteen years of experience in Mexico, Latin America, and the U.S. Hispanic market. In the last years, I’ve focused on creating digital campaigns for businesses in the growing Mexican e-commerce market, with an emphasis on performance marketing, including cost per acquisition (CPA) and cost per lead (CPL). I've also worked in web content production and management, including video and audio production, as well as web copy writing and editing. Software platforms include Google Analytics, Adobe Photoshop, Final Cut Pro, and Microsoft Office applications.
The Center for Professional Education at The University of Texas at Austin
Digital Marketing Certificate (August 2015 to November 2015)
CENART
Cinematography. (January 1994 to December 2008)
Independent Consultant
Digital Marketing and eCommerce Consultant June 2016 to Present 10 years & 1 month
Kwanko Netaffiliation
Business Development September 2014 to May 2016 1 year & 9 months
Landed new clients for the company, including Coppel, Elektra and Banamex
MyPengo Mobile / Creative Clicks
Business Development May 2013 to August 2014 1 year & 4 months
Directly responsible for business relationship with América Móvil in Mexico
Developed and launched operations in new Latin American markets; negotiated licenses for value-added services (VAS), and regional and local content
Buongiorno SpA (NTT DOCOMO Group)
Head of Marketing May 2012 to May 2013 1 year & 1 month
Managed design teams in Mexico, Brazil, and Argentina
Managed all Mobile 2.0 products released in Mexico
Buongiorno SpA
Project Manager, Mobile 2.0 August 2011 to May 2012 10 months
DADA S.L.
Country Manager Mexico May 2010 to July 2011 1 year & 3 months
Negotiated and managed company's business relationship with TelCel
Agave Mobile LLC
Country Manager January 2008 to May 2010 2 years & 5 months
Developed strategies to increase mobile content sales; planned and executed mobile marketing campaigns with advertising agencies in Mexico
Identified and licensed new content for mobile distribution; produced video content
LUNAVE MULTIMEDIOS S.A. DE C.V.
Cofounder and partner January 2002 to December 2009 8 years
MisRolas LLC, MisRolas.com
Cofounder and EVP August 2005 to September 2008 3 years & 2 months
Catalog included diverse genres catering to the Latin American and US-Hispanic market
Produced web and mobile content, including copy writing and video; used proprietary CMS to produce and update web pages
Latino Mobile S.A. de C.V.
Cofounder and partner January 2002 to January 2008 6 years & 1 month
Launched spin-off, Latino Mobile (now Republica Mobile), one of the first developers on Qualcomm's BREW platform in Mexico
Developed original content apps for carriers in the U.S. and Mexico
StarMedia Networks
Webcast Producer May 2000 to May 2002 2 years & 1 month
Produced live, on-site webcasts; managed production design for StarMedia clients’ special projects; produced audiochats and videochats
Negotiated licenses for content produced by third parties; planned coverage for special events throughout the year
- Performance Marketing
- Affiliate Platforms
- Lead Generation
- Web Content Management
- New Market Development
- Digital Strategy
- E-commerce
- Web Content Production
- Affiliate Marketing
- Strategic Partnerships
- Digital Marketing
- Business Development
- Mobile VAS & Content
