Ilham Fatima
Marketing Professional
Creative, innovative and insightful brand manager, with a demonstrated proven seven plus years of successful results in planning and executing brand strategy in customer-focused market. Playing a challenging role in a fast-paced working environment, where contributed strategic initiatives can create branding activities, utilizing thoughtful leadership and communication skills.
Universiy of Manchester
Masters in Business Administration (August 2008 to March 2009)
University of Manchester
Bachelors in Business Administration (September 2005 to May 2008)
Loreal College
High School (February 2001 to January 2003)
Creative Chaos
Marketing Professional June 2015 to Present 11 years & 1 month
Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Developed marketing programs for business-to-business clients.
Creative Chaos
Brand Professional February 2013 to May 2015 2 years & 4 months
Led advertising and PR campaigns, as well as sale events – Worked with advertising and PR agencies.
Conducted market surveys to define target audience, constructed forecasts and budgets.
The Next Big thing
Assistant Manager Marketing April 2011 to January 2013 1 year & 10 months
Created web portal to transform previously archaic intranet into a dynamic portal improving communication flow
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
The Next Big Thing
Marketing Executive January 2009 to March 2011 2 years & 3 months
Used an integrated approach to create balanced programs for clients to build their respective brands.
Competencies
Proficiencies
Certifications
- Networking
- Brand Architecture
- Marketing Strategy
- Brand Management
- Consumer Behavior
- Team Leadership
- Market Research
- Product Marketing
- Global Marketing
- Market Segmentation
- Advertising
- Customer Insight
