Sarah Chen
Associate Brand Manager
Highly motivated and results-driven Associate Brand Manager with 4 years of progressive experience in consumer goods marketing. Proven ability to develop and execute impactful brand strategies, conduct thorough market research, and manage successful product launches from concept to market. Adept at leveraging data analytics to identify consumer insights and drive brand growth. Seeking to apply a strong foundation in brand management, cross-functional collaboration, and campaign optimization to contribute to a dynamic marketing team and elevate brand presence in competitive markets. Passionate about building strong brand narratives and fostering customer loyalty.
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA) (September 2019 to June 2021)
University of California, Berkeley - Haas School of Business
Bachelor of Science (BS) (September 2015 to May 2019)
Innovate Foods Inc. - Chicago, IL
Associate Brand Manager August 2022 to Present 3 years & 11 months
Led the successful launch of a new organic snack line, exceeding Q1 sales targets by 15% and achieving 90% distribution in target retailers.
Developed and executed integrated marketing campaigns across digital, social, and in-store channels, resulting in a 20% increase in brand engagement.
Conducted comprehensive market research and competitive analysis to identify consumer trends and inform product development strategies.
Collaborated with R&D, Sales, and Supply Chain teams to ensure seamless product development and market entry.
Global Consumer Brands - New York, NY
Marketing Specialist July 2021 to July 2022 1 year & 1 month
Managed social media content calendars and community engagement, growing followers by 25% across platforms.
Analyzed campaign performance data using Google Analytics and provided actionable insights to optimize future marketing efforts.
Coordinated with external agencies for creative asset development and media buying, ensuring brand consistency and timely delivery.
Assisted in budget tracking and invoice processing for marketing expenditures, maintaining accuracy within 2% variance.
Bright Future Tech - San Francisco, CA
Marketing Intern June 2018 to August 2018 3 months
Assisted in organizing and promoting a major industry conference, contributing to a 30% increase in attendee registration.
Drafted marketing copy for website content, email newsletters, and social media posts.
Supported market research efforts by compiling survey data and preparing summary reports.
Sustainable Packaging Initiative
Project Lead (January 2023 to September 2023)
- https://innovatefoods.com/sustainability
Rising Star in Marketing Award
Innovate Foods Inc. (June 2023 to Present)
Google Ads Search Certification
Google (March 2022 to March 2023)
- https://skillshop.withgoogle.com/
Brand Management Professional Certificate
eCornell (January 2021 to May 2021)
- https://ecornell.cornell.edu/
- Brand Strategy & Development
- Market Research & Analysis
- Digital Marketing (SEO/SEM, Social Media)
- Product Launch & Lifecycle Management
- Budget Management
- Data Analytics & Reporting
- CRM Software (Salesforce)
- Project Management Tools (Asana, Trello)
- Microsoft Office Suite (Excel, PowerPoint)
- Adobe Creative Suite (Basic)
