Ceren Orhan

Developing and managing existing/new key account profiles within both hotel and entertainment segments in UAE, and food service channels in Turkey by coordinating with assigned distributors with our company Foodservice Business Unit goals ,and objectives.Reponsible delivering sales volume, and achiving financial objectives with our regional Middle East strategy.
Developed structured sales plans emphasizing on customer segmentation, offering innovative solution based on operator needs, product value maximization and product demonstration with key users (e.g. executive chefs). Develop joint business plan with key accounts and implemantation throught the year.
Successfully negotiated regional contracts for international and regional group of key accounts such as Hilton Middle East, Marriot International, Jumeirah Group, Emaar, Rotana Middle East, and Kerzner Group/Atlantis.
Achieved a steady 22% growth in sales volume on average for the years of 2016 and 2017; with a solid market share of 75% of the hotel and entertainment segments.

Accountable for the promotion and sale of the full range of Lamb Weston products under the direction of the Country Sales Manager, contributing to the company strategies by focussing on specific key accounts across the region, in line with the focus on value plans.
Developed new sales opportunities, and service the needs of established accounts by utilizing excellent product knowledge to educate and train customers on storage, handling and preparing products.
Lead customer relationship building strategies for key customers by targeting them with value added products while maximizing profits.

Working with FMCG goods within Hotel & Catering Channel, dealing with well recognized brands such as P&G, Certified Angus Beef (CAB), McCain, Lactalis brands President, Galbani, Sysco brands, Seara, Walkers, Pringles & Kellogs.
Understand and communicate sales and margin target and ensure team and objectives alignment.
Adopt the key sales methodologies with all Hotel and Catering channels to implement and achieve the sales forecast plans & objectives set by management; to establish strong links and account penetration strategies with institutional and food service chain customers.
Monitoring the sales performance including oversight of collection of receivables with agreed payment terms and conditions. Lead a team of seven people with day-to-day involvment in their technical training, coaching, task delegation, and provision of constructive feedback.